A diverse and interesting conference with a long list of social media experts like Shel Holtz, Ed Garsten, Mary Henige, etc… My presentation for Social Media Metris: Monitoring, Engaging and Analyzing Social Media can be found here. Kudos to Lee Hornick and his team for another well thought and high value gathering.
http://www.jaybyrne.com/wp-content/uploads/2010/05/Byrne-v-Fluence-Conference-Board-May-2010.pdf
Predictions of the death of the American newspaper are appearing with greater and greater frequency, along with the actual demise of several well known dailies. The Rocky Mountain News recently ceased publication altogether and the Christian Science Monitor will move to an all-online publishing platform next month. The Web is the accused assassin and cause of this mainstream media crisis. It also is the primary driver behind traditional media’s search for a sustainable way to exist profitably online.
What many newspapers don’t realize is that they have yet to perfect the basic mission of successful Web publishing: Link relevant content with relevant audiences for increased ROI opportunities for relevant advertisers. When they do, they may staunch their current hemorrhage and – gasp – perhaps make money online.
Time Magazine has taken up the apparent demise of print journalism with a cover story and recent report predicting the potential demise of eight to 10 of the most endangered papers in the country. Time suggests these once-powerful media mainstays are close to shutting down or moving to online-only publications. But will just a shift to online publishing save them?
Continue reading the full post at the v-Fluence Company Blog…
By Larry Ingram, Edwardsville Journal
Those attending a January joint meeting of the International Association of Business Communicators and the Public Relations Society of America, St. Louis chapters, received a brief primer on the potential of Web 2 technology.
For business communicators, not-for-profit organizations and others, Web 2 can be used to easily target information to constituents and other information users.
Web 2 is used to describe technologies like RSS, or Really Simple Syndication, to send personalized information through the Internet.The topic at the January luncheon was “Communications and Web 2.0: 2008 Trends and Forecast.”
Speakers at the event included Jay Byrne, president of v-fluence Interactive Public Relations, Brian Powell, founder and CEO of Widget Realm and Kate Kromann, e-communications director, United Way of Greater St. Louis.
Byrne said cyberspace and the information it provides to the corporate audience is becoming increasingly important.
“In 2006, every sector of traditional media, other than trade press, has lost audience share,” he said. “All of the vehicles and tools that we are used to using are starting to fade. Where are people going for their content? They are going online.
Byrne said the Internet is providing consumers more information and many more are making their purchases there.
“They are going in more numbers and spending more time online,” Byrne said.
Web 2 provides a means of controlling the information, by making it easier for consumers of information to control how they receive it, he said.
RSS is one method of directing specific information to computer and Internet users, he said.
“With RSS, Web content is automatically delivered to me, to my computer or another device,” Byrne said. “It changes things, because I don’t go out and get things anymore, it’s automatically sent to me.”