Jay Byrne

v-Fluence president Jay Byrne will be a featured workshop leader at the Advanced Learning Institute’s upcoming Social Media Summit, slated for Oct. 20-23, 2008, in New York City. The event features best practice Social Media strategies and execution tactics from Web 2.0 pioneers at Fortune 500 firms and the interactive agencies, like v-Fluence, that serve them.

Jay’s workshop, “PR And Web 2.0: How To Successfully Integrate Web 2.0 Into Your Communication Plan,” will address the analytics necessary to properly target and engage Web 2.0 blogs, social networks and forum spaces and offer best practice do’s and don’ts to guide your own efforts to create a more compelling and ROI-focused Web 2.0 presence for your organization and brand.

For more on Jay’s workshop and the Social Media Summit, visit the Summit site.

v-Fluence president Jay Byrne will be a featured speaker at two upcoming Ragan communications events. Join Jay as he discusses “PR and social networks: A roadmap for successful integration and outreach” at Ragan’s Social Media Summit in September and “Key elements to create a successful, content-focused online communications strategy” at Ragan’s  Corporate Communications in a Web 2.0 World conference. Jay will be sharing key case studies and exclusive vFluence online analytics. Here are brochures for the Social Media Summit and the Corporate Communications conferences.

By Larry Ingram, Edwardsville Journal

Those attending a January joint meeting of the International Association of Business Communicators and the Public Relations Society of America, St. Louis chapters, received a brief primer on the potential of Web 2 technology.

For business communicators, not-for-profit organizations and others, Web 2 can be used to easily target information to constituents and other information users.

Web 2 is used to describe technologies like RSS, or Really Simple Syndication, to send personalized information through the Internet.The topic at the January luncheon was “Communications and Web 2.0: 2008 Trends and Forecast.”

Speakers at the event included Jay Byrne, president of v-fluence Interactive Public Relations, Brian Powell, founder and CEO of Widget Realm and Kate Kromann, e-communications director, United Way of Greater St. Louis.

Byrne said cyberspace and the information it provides to the corporate audience is becoming increasingly important.

“In 2006, every sector of traditional media, other than trade press, has lost audience share,” he said. “All of the vehicles and tools that we are used to using are starting to fade. Where are people going for their content? They are going online.

Byrne said the Internet is providing consumers more information and many more are making their purchases there.

“They are going in more numbers and spending more time online,” Byrne said.

Web 2 provides a means of controlling the information, by making it easier for consumers of information to control how they receive it, he said.

RSS is one method of directing specific information to computer and Internet users, he said.

“With RSS, Web content is automatically delivered to me, to my computer or another device,” Byrne said. “It changes things, because I don’t go out and get things anymore, it’s automatically sent to me.”

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