Archive for the ‘Interactive PR’ Category

Skittles in Social Media: Key Lessons from a Bold, Ballyhooed Campaign

March 11th, 2009

From the v-Fluence Company Blog:

This past week we were talking about Skittles and an innovative campaign launched by the marketers at Mars, Incorporated, next week it will be something else. That’s the nature of our fleeting attention span and how the Web has helped whittle it into many minute buckets filled with fleeting bits and pieces of information – yes, even fruit-flavored rainbow colored ones.

For their part, the Mars marketers deserve acknowledgment: They took a bold step this week and embraced the fact that consumers, not the brand team, increasingly control their brand and image online. In fact, they’ve gone so far as to actually turn over the keys via their brand Web site,, which they re-launched largely as a navigation tool that overlays social media spaces where unfiltered, regular consumers are talking about their products.

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Jay to host Social Media Summit workshop

August 12th, 2008

v-Fluence president Jay Byrne will be a featured workshop leader at the Advanced Learning Institute’s upcoming Social Media Summit, slated for Oct. 20-23, 2008, in New York City. The event features best practice Social Media strategies and execution tactics from Web 2.0 pioneers at Fortune 500 firms and the interactive agencies, like v-Fluence, that serve them.

Jay’s workshop, “PR And Web 2.0: How To Successfully Integrate Web 2.0 Into Your Communication Plan,” will address the analytics necessary to properly target and engage Web 2.0 blogs, social networks and forum spaces and offer best practice do’s and don’ts to guide your own efforts to create a more compelling and ROI-focused Web 2.0 presence for your organization and brand.

For more on Jay’s workshop and the Social Media Summit, visit the Summit site.

Jay to address Web 2.0 strategies at Ragan

July 15th, 2008

v-Fluence president Jay Byrne will be a featured speaker at two upcoming Ragan communications events. Join Jay as he discusses “PR and social networks: A roadmap for successful integration and outreach” at Ragan’s Social Media Summit in September and “Key elements to create a successful, content-focused online communications strategy” at Ragan’s  Corporate Communications in a Web 2.0 World conference. Jay will be sharing key case studies and exclusive vFluence online analytics. Here are brochures for the Social Media Summit and the Corporate Communications conferences.



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